Erica Heinz, 4D Thinking Studio, September 2024
V1 work in progress / learn in public draft
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This is V1 of my attempt to develop a POV on AI in my work. I’m sharing my developing thoughts and valued sources as I learn, in case it helps others develop their POV too. I’m not an AI expert; I’d call this a 200-level document. It’s just my opinions, man.
Currently 11k words (~1 hour). If you want a faster read, skip the purple quotes. If I do a deck version I’ll trim a lot of them out, but I keep the inspiration at hand as I draft and revise.
Who what where why how
As a product consultant, I get to see how a lot of different companies and industries operate. And as I’ve expanded from design into strategy, it’s been interesting to see how different people interpret that word and practice. So I wondered: Where does product strategy really live? And where will it live in the age of AI?
I’m also a design professor, so I have to decide what to tell students to learn right now. And even many professionals seem unsure. So I’ve been wondering: What skills are most valuable in product strategy? What skills will be most valuable in the age of AI?
This working document shares my in-progress attempt to develop a POV on all this.
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